Companies that run colleges and trade schools for profit are mounting a full-tilt, high-dollar campaign against an Obama administration effort to tighten rules for their access to federal aid.

The industry has staged a Capitol Hill rally, run advertisements in national newspapers, hired big-name lobbyists and coordinated thousands of comments on the proposed regulation in an effort to derail or dilute it. This month, industry executives are beginning a round of private meetings with senior Education Department officials to argue their case.

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